WHAT WE DO

CONSULTING & MANAGEMENT

mommy ambassador campaigns

INFLUENCER ENGAGEMENT

REAL MOM CASTING

experiences & events

Focus Groups

INSIGHTS & ANALYSIS

Sponsorships

OUR PARTNERS

CASE STUDY:

PAMPERS MOMMY AMBASSADOR PROGRAM

#MommiesLovePampers

SUMMARY:

The Mommy Grind partnered with Pampers to create The Mommy Grind: Pampers Ambassador Program. 350 Mommies from across the US were identified launch the new Pampers Baby Dry diapers.

SOLUTION:

The Mommy Grind created a campaign that demonstrated our ability to generate Pampers Baby Dry brand awareness, widen potential reach within our target market, and contribute to positive product reviews.

RESULTS:

The Mommy Grind monitored daily insights such as new member growth reach, demographics, comments, “likes”, and shares. We created the hashtag #MommiesLovePampers to track engagement. Pampers Baby Dry samples were delivered to each Pampers Mommy Ambassador, and we created follow-up Facebook group posts and direct emails asking the Mommies to share pictures in the Mommy Grind Facebook Group. The Mommy Grind delivered a successful campaign and the results were monitored through Facebook and the Pampers.com website.

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Are you a Mommy? Join The Mommy Grind Network.

Brand Strategy & Consulting

In order to create authentic, compelling campaigns, brands must first understand the opinions and preferences of their target audiences. The Mommy Grind works collaboratively with your internal marketing team to develop results-driven strategies and creative solutions on how to position and revitalize your brand messaging.

Mommy Ambassador Campaigns

The Mommy Grind has designed and tested our new Mommy Ambassador Program. Our network of mothers are honest and fearless about sharing their day-to-day experiences about motherhood. Our Mommy Ambassador are positioned to help build brand awareness by being advocates for a product or service As a result we gain insights from highly engaged mothers from a very specific segment of the market.

Social Media Activation

The Mommy Grind Facebook group is a private community of mothers that join to share information, offer recommendations, and give tips related to managing their “daily grind" Most importantly, our mothers are looking for a safe-space that promotes trust and honesty. We utilize The Mommy Grind Facebook Group to curate judgement free, real-time conversations from Mommies that are looking for solutions on how to navigate life.

Events & Experiences

Social events give mothers a chance to have some much needed fun with fellow mothers. Mothers are able to meet to discuss a range of topics from parenting style, finances, to potty-training. The Mommy Grind utilize these offline experiences to introduce new products and services. These “real-time” activities inspire honest feedback and direct conversations about ways brands can enhance a mother’s lifestyle.

Insights & Analysis

The Mommy Grind produces campaigns that result in deep insights from our network of mothers. We utilize polls, surveys, and questionnaires to better understand a mother's needs, preferences, likes, and dislikes. We evaluate a campaign's reach and total number of impressions to produce qualitative data and reporting.

WHAT WE DO

OUR PARTNERS

CASE STUDY:

PAMPERS MOMMY AMBASSADOR PROGRAM

SUMMARY:

SOLUTION:

RESULTS:

Are you a Mommy? Join The Mommy Grind Network.

Brand Strategy & Consulting

Mommy Ambassador Campaigns

Influencer Partnerships

Social Media Activation

Events & Experiences

Focus Groups

Insights & Analysis

Sponsorship Activations